QI collective provides the tools to scale business, from working capital, operational excellence, proprietary software & access to a network utlized at different stages of business. We work with brands that are growing direct-to-consumer distribution, wholesale distribution or both.

Connect with QI

Supply Chain

Improve product quality & efficiencies of scale by working with reputable suppliers. Categories include, garments, sunglasses, jewellery & accessories, swimwear, activewear.


Access incremental customer segments and strengthen global market presence across USA, China, Asia Pacific, UK and the EU.

Working Capital

Access our network of investors. Reach new stages of growth through bespoke capital solutions.

Trusted Network

Improve operational efficiencies and access the resources and talent pool to scale up. Access to our network allows for lean and agile business structures.


Access a global network of advisors and entrepreneurs with demonstrated experience across all departments of business.

How We Work

1. Inquire
We are always interested to understand how we can help you to take the next steps in your brand journey.

2. Assessment
Based on the information you provide us through the online inquiry portal, QI Collective staff will perform a suitability assessment.

3. Alignment
We promote regular review points throughout any assignment to ensure an optimal path to achieve agreed growth metrics.

4. On board
Upon formalisation of terms, QI Collective comes on board to start working as an extension of your team.

5. Grow
Our working arrangements are collaborative and transparent. QI Collective contributes a sizable
portfolio of brand assets to help our partners scale up.


1. Where is QI Collective based?

We are a global organisation with a core team based in Shanghai & Los Angeles. Our partnership section process is territory agnostic and we are skilled in building and maintaining relationships across geographic boundaries. Our supply & distribution networks are global & this is one of our competitive advantages.

2. I have made a partnership enquiry through your website. What are the next steps?

Thank you for your expression of interest. One of our team members is reviewing the information you have provided and will be in touch shortly.

3. What types of brands do you work with?

We work with a diverse spectrum of consumer brands and determine partnership suitability based on a number of key criteria:
– Your unique brand story
– Why your core product offering is differentiated in market
– How sales are tracking so far

4. At what stage in the brand lifecycle is a partnership suitable?

We provide the support required to achieve the next level of growth for your brand. A partnership works best for brands that have an established identity in market and can demonstrate a healthy balance sheet.
Once a partnership is established we will work with you in collaboration to define growth targets and an implementation plan to achieve the targets we set.

5. What kind of operational support do you provide?

We offer a comprehensive range of operational solutions and tailor support based on the needs of the brand and founders. For example, support could be as simple as providing a needed connection into a new supplier / distributor to implementing new processes within the business to drive greater operational efficiencies.

6. In providing capital, do you always take a majority stake in the brand?

Through diligent assessment and transparent dialogue we will make a recommendation on the capital structure that is suitable to achieve growth.
Ultimately we believe brand management is best driven by the founders and aim to achieve a balance that supports this philosophy this in all working capital structures.

7. Do you charge a fee for your services?

No. We do not offer a fee-based service. We work on a partnership model that includes and financial terms. Financial arrangements are articulated through contractual terms that both parties discuss and agree to.

8. Will we need to sign a contract?

Yes. We believe a formal agreement is best practice when engaging in any business partnership. Our contracts are designed to formalise the arrangements we have discussed and have mutually agreed to.

9. Is there a minimum term required?

No. We work with all partners on a bespoke arrangement that is designed to support the growth objectives of the brand. Time frames for partnership vary depending on brand needs.