Lucinda Taffs is a creative director, fashion designer, model and photographer.
Hailing from Sydney, Australia Lucinda studied at University of Technology Sydney graduating with a BA (Fashion Design).
Over the past 15 years Lucinda has been working in the industry traveling and residing in Asia, the UK, Europe. Lucinda is now based in New York.
She has worked for some of the world’s most prestigious brands and publications and has now focused her attention on creative direction and design for Auteur.
"Fashion & design has always been a part of my life and heritage. Auteur was born out of a love of vintage, for creativity and strong women like my Grandmother who love to express themselves through clothes.
While I recognize the contradiction between an industry that runs off consumption and the concept of sustainability, I am focusing on making as many informed choices as possible.
One area of focus on is responsible fabrics at the design stage... Sustainability is a challenge for the industry as a whole and a journey that Auteur is excited to embrace"
1. Inquire We are always interested to understand how we can help you to take the next steps in your brand journey.
Based on the information you provide us through the online inquiry portal, QI Collective staff will perform a suitability assessment.
We promote regular review points throughout any assignment to ensure an optimal path to achieve agreed growth metrics.
4. On board
Upon formalisation of terms, QI Collective comes on board to start working as an extension of your team.
Our working arrangements are collaborative and transparent. QI Collective contributes a sizable portfolio of brand assets to help our partners scale up.
1. Where is QI Collective based?
We are a global organisation with a core team based in Shanghai & Los Angeles. Our partnership section process is territory agnostic and we are skilled in building and maintaining relationships across geographic boundaries. Our supply & distribution networks are global & this is one of our competitive advantages.
2. I have made a partnership enquiry through your website. What are the next steps?
Thank you for your expression of interest. One of our team members is reviewing the information you have provided and will be in touch shortly.
3. What types of brands do you work with?
We work with a diverse spectrum of consumer brands and determine partnership suitability based on a number of key criteria:
– Your unique brand story
– Why your core product offering is differentiated in market
– How sales are tracking so far
4. At what stage in the brand lifecycle is a partnership suitable?
We provide the support required to achieve the next level of growth for your brand. A partnership works best for brands that have an established identity in market and can demonstrate a healthy balance sheet.
Once a partnership is established we will work with you in collaboration to define growth targets and an implementation plan to achieve the targets we set.
5. What kind of operational support do you provide?
We offer a comprehensive range of operational solutions and tailor support based on the needs of the brand and founders. For example, support could be as simple as providing a needed connection into a new supplier / distributor to implementing new processes within the business to drive greater operational efficiencies.
6. In providing capital, do you always take a majority stake in the brand?
Through diligent assessment and transparent dialogue we will make a recommendation on the capital structure that is suitable to achieve growth.
Ultimately we believe brand management is best driven by the founders and aim to achieve a balance that supports this philosophy this in all working capital structures.
7. Do you charge a fee for your services?
No. We do not offer a fee-based service. We work on a partnership model that includes and financial terms. Financial arrangements are articulated through contractual terms that both parties discuss and agree to.
8. Will we need to sign a contract?
Yes. We believe a formal agreement is best practice when engaging in any business partnership. Our contracts are designed to formalise the arrangements we have discussed and have mutually agreed to.
9. Is there a minimum term required?
No. We work with all partners on a bespoke arrangement that is designed to support the growth objectives of the brand. Time frames for partnership vary depending on brand needs.