Kimberley Gordon is an artist, creative director, fashion designer, photographer, film maker and a writer. Native to the UK Kimberley and her family moved to California, USA when she was a teenager.
In her early 20's she co-founded a loungewear brand Wildfox with Emily Faulstich, which grew to be a worldwide success.
"As a young girl growing up in the UK and then in Santa Barbara, I fell in love with folklore. My love of make believe has infiltrated my work and play for as long as I can remember and ultimately helped inspire my previous clothing line, WILDFOX."
In Irish, Scottish, Icelandic and Scandinavian folklore, the Selkie is a woman of the ocean who lives inside a seal skin. When she comes up to the rocks she slips out of her skin to bask in the sun. If a man is able to steal her skin while she sleeps, she is forced to become his wife and live on land. But, if the selkie finds her skin again, she transforms back into her true form and immediately returns to the sea, free.
This was Gordon's favorite tale her mom would tell her as a child, and after losing Wildfox, during her darkest moments, she remembered it. "I thought, it's a new beginning story, this is kind of like the second chapter," she explains. "And I thought, there have to be so many women out there who want to find themselves, or are looking for themselves again, and maybe this company can be a representation of my age group, who are looking for joy later on." Like the selkies of folklore, Gordon found her skin and regained control of her life. Now, she's free.
1. Inquire We are always interested to understand how we can help you to take the next steps in your brand journey.
Based on the information you provide us through the online inquiry portal, QI Collective staff will perform a suitability assessment.
We promote regular review points throughout any assignment to ensure an optimal path to achieve agreed growth metrics.
4. On board
Upon formalisation of terms, QI Collective comes on board to start working as an extension of your team.
Our working arrangements are collaborative and transparent. QI Collective contributes a sizable portfolio of brand assets to help our partners scale up.
1. Where is QI Collective based?
We are a global organisation with a core team based in Shanghai & Los Angeles. Our partnership section process is territory agnostic and we are skilled in building and maintaining relationships across geographic boundaries. Our supply & distribution networks are global & this is one of our competitive advantages.
2. I have made a partnership enquiry through your website. What are the next steps?
Thank you for your expression of interest. One of our team members is reviewing the information you have provided and will be in touch shortly.
3. What types of brands do you work with?
We work with a diverse spectrum of consumer brands and determine partnership suitability based on a number of key criteria:
– Your unique brand story
– Why your core product offering is differentiated in market
– How sales are tracking so far
4. At what stage in the brand lifecycle is a partnership suitable?
We provide the support required to achieve the next level of growth for your brand. A partnership works best for brands that have an established identity in market and can demonstrate a healthy balance sheet.
Once a partnership is established we will work with you in collaboration to define growth targets and an implementation plan to achieve the targets we set.
5. What kind of operational support do you provide?
We offer a comprehensive range of operational solutions and tailor support based on the needs of the brand and founders. For example, support could be as simple as providing a needed connection into a new supplier / distributor to implementing new processes within the business to drive greater operational efficiencies.
6. In providing capital, do you always take a majority stake in the brand?
Through diligent assessment and transparent dialogue we will make a recommendation on the capital structure that is suitable to achieve growth.
Ultimately we believe brand management is best driven by the founders and aim to achieve a balance that supports this philosophy this in all working capital structures.
7. Do you charge a fee for your services?
No. We do not offer a fee-based service. We work on a partnership model that includes and financial terms. Financial arrangements are articulated through contractual terms that both parties discuss and agree to.
8. Will we need to sign a contract?
Yes. We believe a formal agreement is best practice when engaging in any business partnership. Our contracts are designed to formalise the arrangements we have discussed and have mutually agreed to.
9. Is there a minimum term required?
No. We work with all partners on a bespoke arrangement that is designed to support the growth objectives of the brand. Time frames for partnership vary depending on brand needs.