"Selkie itself a creature of great myth. So it only felt right that it was Rapunzel who came from the darkness in our “Out of the Tower” Spring collection, as she does in her traditional story, trapped in her tower and waiting for life to begin"

Founder and creative direction Kimberley Gordon is heavily inspired by folklore utilising the narrative structure of folklore to underpin her creative storytelling.

A brand which is driven by the mission to support a community of women to find & be comfortable in their metaphorical skin Selkie's SS22 NYFW debut was a poignant reflection on the past, and a strong feeling of hope for the future.

"Not only does Rapunzel represents our lives in 2020/21, as covid ravaged our world and violently stole our loved ones, our jobs and our economy, but she also represents change in that in the end she is freed"

"I wanted this show to represent the change I’ve personally experienced. After the loss of my first brand, to be able to build back something that was taken from me has been life affirming and explosively powerful! Utilizing the joyful, delicate, happy colours of my past and present, all pastels, florals, soft beiges, frothy pinks and of course black, the collection came to be told through giant ruffles, floating gowns, vintage bloomers, baggy T shirts, cotton renaissance dresses and mini fairytale puffs. A dreamy, passionate story so feminine it transverses into punk.

We cut our hair in times of change in a move to regain our power. This spiritual disruption bravely invites the new, and even though we are terrified for what may come, we know our lives will and must change! The collection is a salute to female freedom! It is a walking pastel pink flag crying out “Change is coming!”

- Kimberley Gordon